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Trust check · How people get caught

The price that only settles once you are inside

The headline figure is monthly-if-you-pay-yearly, exclusive of tax, for the first period only — and none of that is on the button.

How it works

  1. 01

    A large figure is shown per month, but is only available on an annual commitment charged in full today.

  2. 02

    Tax is added at the last step, after the card details are entered.

  3. 03

    An introductory rate is described in the same size type as the standing rate, so the two read as one price.

  4. 04

    The renewal is at the standing rate, and the difference is not announced.

What to look for before you pay

  • The price carries an asterisk, or the words "from", "as low as", or "billed annually".

  • The total you will actually be charged today is not shown until the final step.

  • The renewal price is not stated at all.

What to do

  • Read the total on the final screen, not the figure on the pricing page.

  • Look specifically for what the second payment will be, and when.

  • If you cannot find the renewal price before paying, you will find it on the statement.

These describe practices, not companies. Nothing here is an allegation about any named business, and none of it is legal advice. Where money has already been taken, your bank or payment provider is the party who can stop a recurring instruction.